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From the sleepy hollow of Gulgong in the NSW Central Tablelands, the shuffling sound of sawdust on floors amidst an air of silent study... this, the birthplace of some of the finest instruments ever produced in Australia. Those lucky enough to have owned a guitar made by Gerard Gilet, or to have studied under his tutelage, know that unwavering attention to detail and old-world craftsmanship are absolute non-negotiables once you cross the threshold of his workshop.
The Artist GG1EQ, designed by Gerard Gilet in association with Artist Guitars and hand-built in China, brings Gerard's unmatched tonal design sensibilities to a wider audience. Handbuilt in a small Chinese workshop manned by a team of 5 expert luthiers, this is not your usual Chinese-made mass-production guitar. We evaluated an (admittedly absurd) amount of production options and were eventually swayed by this workshop's prior work exclusively producing ultra-high-end acoustic guitars. The small scale of production and close-knit team of luthiers allow for consistent communication and real-time feedback, ensuring each GG1 is built exactly to perfection.
Just above the bone nut, Gotoh® SGS510 tuners adorn the mahogany headstock. The Gotoh® name is synonymous with quality, much like the designer and namesake of this instrument. With a gear ratio of 1:15, there will be no endless twisting of the machine head to bring your guitar to pitch, an issue common in higher ratioed, inexpensive tuning machines. These tuners are incredibly smooth and ultra-durable, allowing the GG1 to remain pitch-perfect even under heavy strumming, and the strenuous conditions live use can present.
Pickup selection for the GG1 was a process that spanned a myriad of options and hour after hour of testing. The Fishman OEM INK-501 was selected for its unmatched tone-shaping capabilities and low-profile aesthetic. Having crafted industry-leading acoustic guitar pickups since their inception in Massachusetts over 40 years ago, Fishman has led the way in combining intricate technologies with elegant design, ensuring the presence of their onboard pickups does not detract in any sense from the natural acoustic tone of the instrument, but rather guaranteeing this tone can be replicated faithfully when amplified - a key concern in the production of the Artist GG1.
With a Solid AAA Engleman Spruce Top, and Solid AAA American Black Walnut back and sides, the GG1 resonates magnificently. 90° Quartersawn Alaskan Sitka Spruce bracing and a laminate tail block for increased strength are just some of the specifications Gerard Gilet devotees will recognise. A one-piece mahogany neck ensures heightened durability in varying climates, made all the more striking paired with the deep chocolate grain of the high-end African Ebony slab fretboard.
At the heart of the GG1, the soundhole is surrounded by a ring of twinkling Abalone and Cocobolo purfling - the latter also binding either side of the American Black Walnut body. An exceedingly rare wood, Cocobolo is rarely found outside of national parks and reserves, with an infinitesimally minuscule amount available for the commercial market each year. No expense has been spared to ensure this instrument presents equally as superbly as it feels and sounds
Turning our attention to the tail end of the GG1, a waxed American Black Walnut Bridge is beautifully complemented by Ivoroid bridge pins, inlaid with pearlescent Abalone. Through an extensive and rigorous testing process completed over Gerard’s decades of experience, a tusq saddle was selected as the most tonally rich option for this guitar. Producing sweeter harmonics in the mid-treble frequencies when compared to bone and ivory saddles, in addition to drastically heightened sustain; every point of contact between string and guitar has been tested and re-tested by Gerard, as well as the Artist Guitars team to ensure unobstructed resonance and a uniquely rich tonal profile.
From inception to prototype to production, every single feature on the Artist GG1 has been painstakingly designed by Gerard Gilet, according to the master luthier’s every aesthetic and construction principle. Forget what you know about signature guitar models… this is a guitar completely designed by its namesake.
We could truly spend another 1000 words waxing lyrical about every minute detail that makes the GG1 incredible but at the end of the day, words can only go so far. So we'll leave you with just a couple more.
"The Artist GG1 is the best acoustic guitar we have ever produced" - Ian Bush (Artist Guitars CEO & Founder)
Brand: Artist
Model: GG1EQ
Body Size: OM Size
Woods:
Fingerboard and Bridge: High-End African Ebony Fingerboard, American Black Walnut Bridge
Neck: 1 piece Mahogany. Dovetail joint
Scale Length: 25.4 inches
Nut: Bone. 44.5mm wide
Saddle: Tusq
Machine Heads: Gotoh SGS510
Frets: 20 with rounded fret ends and 25% Nickel for longer life and anti-corrosion
Truss Rod: Dual action (2-way)
Strings: D'Addario EXP16
Colour and Finish: Natural Gloss
Preamp: Fishman OEM-INK-501
Included Accessory: Fibreglass Silver Hard Case
This instrument is stocked in Australia. If it is ordered on our New Zealand, United Kingdom, or United States website, it will be made to order. The build-time is 8-12 weeks. If you order a GG1 and want an accurate ETA, please contact us via email with your order number.
(17997)
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Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Artist Guitars Ltd’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.
The term ‘Artist Guitars Ltd’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is.
Our Company Number is 5823667. The term ‘you’ refers to the user or viewer of our website.
[@config:company_name@] complies with the New Zealand Privacy Act 1993 when dealing with personal information. Personal information is information about an identifiable individual (a natural person). This policy sets out how we will collect, use, disclose and protect your personal information. This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device information may also be used to send marketing information specific to the device.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Neto to power our online store--you can read more about how Neto uses your Personal Information here: https://www.netohq.com/privacy-policy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by following these 3rd party provider links:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.
In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. If you want to exercise either of the above rights, email us at sales@artistguitars.co.nz.
Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). We may charge you our reasonable costs of providing to you copies of your personal information or correcting that information.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@artistguitars.co.nz or by mail using the details provided below:
PO Box 339, Wanaka 9343
Copyright © 2024 Artist Guitars Limited. All Rights Reserved.
[@config:company_name@] complies with the New Zealand Privacy Act 1993 when dealing with personal information. Personal information is information about an identifiable individual (a natural person). This policy sets out how we will collect, use, disclose and protect your personal information. This policy does not limit or exclude any of your rights under the Act. If you wish to seek further information on the Act, see www.privacy.org.nz
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Additionally, when you make a purchase or attempt to purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device information may also be used to send marketing information specific to the device.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Neto to power our online store--you can read more about how Neto uses your Personal Information here: https://www.netohq.com/privacy-policy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or another lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by following these 3rd party provider links:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
Subject to certain grounds for refusal set out in the Act, you have the right to access your readily retrievable personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.
In respect of a request for correction, if we think the correction is reasonable and we are reasonably able to change the personal information, we will make the correction. If we do not make the correction, we will take reasonable steps to note on the personal information that you requested the correction. If you want to exercise either of the above rights, email us at sales@artistguitars.co.nz.
Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information, or the correction, that you are requesting). We may charge you our reasonable costs of providing to you copies of your personal information or correcting that information.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sales@artistguitars.co.nz or by mail using the details provided below:
PO Box 339, Wanaka 9343